In winter 2017, our client, the Center for Safe Internet Pharmacies (CSIP) sought our services to build a suite of two marketing landing pages with related missions. The project included a coalition of stakeholders led by the North Carolina Department of State,
Verify Before You Buy
VerifyBeforeYouBuy.org serves as a clearinghouse of information about legitimate and falsified online pharmacies. It allows users to check an online pharmacy’s website address against a partner’s certified database and to receive information about the pharmacy’s veracity. In addition, the site provides users with the opportunity to share their experiences with falsified online pharmacies or pharmaceuticals. It also offers a means of reporting suspicious activity of online pharmacies to the U.S. Food and Drug Administration.
Save On My Meds
The companion landing page – SaveOnMyMeds.org – serves those seeking savings on prescription medications in their local area and provides a zip code and medication name search tool. Users can print and use a branded prescription medicine savings card, and request a permanent plastic version of this card. A supplementary search tool allows consumers to see if additional national patient assistance programs can assist with further savings on medication costs.
We incorporated existing brand markers to build the landing pages on the WordPress platform. We also provided strategic planning across multiple stakeholders – focusing on integration of third-party search components. These elements were tested thoroughly to ensure user-friendliness and responsive (mobile) compatibility. We implemented Google analytics and conversions, a SSL certificate, and other tools to ensure end-user confidence and to allow partners to track website interactions from a corresponding promotional campaign.
We continue to provide CSIP and their partners with strategic advisement on the expansion of the sites to additional U.S. states, content marketing — including a Facebook ad campaign, and maintenance of the sites.