FWD Strategies International (Libby Baney)
Libby Baney is an advocate for corporations, trade associations, nonprofits, government entities and individuals. She creates and implements strategic public policy solutions. Clients come to her for help with private-sector policymaking and government policy, legislation, regulations, and administrative action. Baney currently serves as the founding Executive Director of another Perisphere, the Alliance for Safe Online Pharmacies (ASOP), a globally active nonprofit organization based in Washington, D.C.
In 2013, Baney wanted to establish a business website for her independent consulting firm, FWD Strategies International. On an expedited schedule and with a modest budget, we designed and built a focused and functional WordPress-based website, customizing a strategically selected theme to emphasize FWD Strategies’ brand, capabilities, staff and vision. We also implemented and then maintained Google Apps for Work services for FWD Strategies – and worked to ensure regular website maintenance and strategic content updates. Although the site completed its life cycle at the end of 2014 due to the consolidation of Baney’s consulting firm with another organization, Perisphere continues to assist her as a strategic partner for online communications and related needs.