Every year, Ecumenical Advocacy Days (EAD), a coalition of more than 50 national and regional Christian social-justice organizations and congregations, draws 1,000-plus people to its National Gathering and Lobby Day in the Greater Washington, D.C. area. This most recent event was held the weekend of April 20-23, 2018. EAD selected the theme of “A World Uprooted: Responding to Migrants, Refugees and Displaced People.” The focus of the event and subsequent Congressional advocacy was addressing the significant human needs caused by worldwide needs of people on the move between or within nations. It also sought to address and respond to the backlash experienced by these communities due to institutionalized discrimination and bigotry in governmental and international policies which adversely affect these groups. The National Gathering weekend consisted of keynote plenaries, issues and advocacy skills workshops, worship, networking, and preparation for a lobby day on Capitol Hill around specific federal budget policies.
Perisphere once again served as EAD’s strategic partner throughout the course of the entire yearly event cycle, providing integrated support on all components. Beginning with facilitating a transition to a new registration service for participants and exhibitors initial theme conception, we also provided brand development and collateral design for the year’s theme. We also professionally produced a promotional video for this year’s event.
Our ongoing efforts also included website content updates and email blast strategy, implementation, review and dissemination to event participants. (Click for a sample.) Our 4-member team was on-site for the whole event weekend to facilitate A/V needs, provide a Facebook live stream of selected plenaries, engage in social media and communications for EAD and the event, capture photos from the event and keep participants informed and engaged via our managed event app.
We provided supplementary content for EAD’s 2018 promotional and event activities, including a promotional kit for sponsors, which featured Perisphere-curated theme imagery, the promotional video, as well as a sample social media guide with researched and curated hashtags. We also produced a 2018 event brochure.
Perisphere designed and produced the 2018 National Gathering folder, a critical resource for participants, as well as as some related paperwork. Our in-app content featured easy access to sample social media for participants, links to Lobby Day materials and online evaluation and lobby day reporting forms. We also worked closely with EAD to produce a branded PowerPoint template for use in visual projection at the event.
A co-branded event-focused microsite at the specialty URL ead.pm featured information about the event app and about Perisphere Media projects and services.