Our client, the Association for the Study of African American Life and History (ASALH), gathered for their 102nd Annual Meeting and Conference from September 27 to October 1, 2017 in Cincinnati, Ohio. This event drew ASALH members and others from around the country to hear prominent speakers and to participate in over 300 workshops on the year’s chosen Black History Theme: “The Crisis in Black Education.” A related Featured Authors Event showcased an array of prominent authors and noteworthy books related to African American history and experiences.
The preparation for this fall event began in early 2017, when Perisphere worked closely with ASALH’s pre-existing artwork for the year’s theme and produced a striking Save the Date color ad (pictured) which ran in a number of journals promoting the event. We also updated registration forms for authors and for exhibitors and advertisers.
From July through September 2017, Perisphere worked closely with the ASALH team in curating, designing, proofing, and finalizing their 72-page Souvenir Journal and 76-page Academic Program Journal. This extensive print design effort included incorporating provided graphic collateral into the layout of both documents, copy and design review of camera-ready ads, layout and typesetting of all text pages, and from-scratch design of a number of pages and elements. In related efforts, Perisphere was also engaged to create a handouts for the Featured Authors Event, as well as a related flyer noting Exhibitors at the event.