Leadership for Educational Equity (LEE) is a nonpartisan, nonprofit organization dedicated to empowering Teach For America corps members and alumni to grow as leaders in their communities and help build the movement for educational equity. The organization consists of policymakers, community organizers and elected officials, all working to ensure that every child in every community has the opportunity to attain an excellent education.
LEE approached Perisphere Media in 2012 to work with them to establish a new brand mark for the organization and a related color palette that would draw attention to their educational endeavors. The new logo and palette needed to work in digital spaces such as LEE’s website and e-mail templates, as well as in branded print materials such as business cards, envelopes, letterheads. Perisphere collaborated closely with LEE stakeholders to establish primary and alternate brand marks for the organization and directed the design of the related digital and print collateral. We also produced a brand book describing graphic collateral use and best practices.